Approach Communications to Offer Specialized PR, Communications and Marketing Consultancy Services to Hospitals, Doctors and Healthcare Organizations
February 23rd, 2010 | 
Author:
New Delhi:
Approach Healthcare Communications ( www.approachcom.com ) , specialized vertical of India’s leading public relations and marketing communications firm, Approach Communications??will be offering expertise based PR, Media, Healthcare Awareness, Medical Writing, Image Management, Marketing, Branding, Communications, Digital Marketing, Integrated Marketing Communications and other related services to Hospitals, Doctors and other healthcare organizations.
As hospital marketing and communications is a different from other brand and product marketing, the agency has already empanelled professionals from the healthcare industry to offer integrated and knowledge based services to the fast growing sector. Approach Communications expertise in Hospital PR and Marketing services will be a boon for the healthcare, hospital, doctors and other organization who find it difficult to market their services because of the know-how and other constraints. Approach Communications will offer all the marketing, pr and communications services under one roof to hospitals, retail chains, medical devices companies, hospital chains, healthcare facilities, doctors, healthcare professionals and other related sectors.
The fast growing Healthcare Communications and Marketing Agency is also planning to get into HR Consultancy business through its strategic cell which will be looking after the growing need of specialized HR services in Healthcare business. Approach Healthcare is a full-service public relations and marketing communications agency serving the market segment that develops and sells products and services in the healthcare industry. The recently launched division has already some pharma, healthcare, medical devices, hospitals, doctors and other healthcare professionals in its kitty.
Approach Communications is based in New Delhi and already having offices in cities of like Mumbai, Lucknow, Chandigarh, Indore, Ranchi, Dehradun and representatives in all the major cities and towns of India. Approach healthcare Communications is helping healthcare and pharma companies build brand awareness, establish industry expertise, increase sales and improve client retention through strategic, integrated PR and marketing communications services.Approach Healthcare is offering total Media and marketing communications solutions to Pharma, OTC, Herbal, Healthcare and Cosmetics companies in India.
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Commenting on the new division, Sonu Tyagi, Director of Approach Communications said “as we have been working with healthcare and pharma industry and seeing the growth in healthcare and hospitals segment, we thought that we should tap the potential available in an organized way. We are already working for corporate clients under Approach Communications brand. Approach Healthcare is a specialized division for healthcare communications and pr services and specialized vertical for hospital PR and marketing is the extension of services in that direction.”
Approach Communications, which is just in 4 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.
Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has full fledged operations in Celebrity Management and Below the Line Promotions services as well.
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SHOCK UNCOVERED: Obama IN HIS OWN WORDS admitting his Health Care Plan will ELIMINATE private insurance OBAMA AND THE DEMOCRATS HEATH CARE GOAL IS A PUBLIC OPTION THAT WILL ULTIMATELY ELIMINATE PRIVATE EMPLOYER PROVIDED INSURANCE (Obama SEIU forum on health care 3/24/07, Barney Frank, Jan Schakowsky all admitting a public option will put the private insurance industry out of business) NAKED EMPEROR NEWS (Hat tip to Morgen at Verum Serum for the 2003 clip)
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Posted in Healthcare
If you are business saavy you may consider being on the administrative side of healthcare. Physicians are required to bill with special codes called CPT-4 codes that describe services that they provide to patients. There are also codes to describe every diagnosis.
In order for the physicians to obtain payment for services these codes must be submitted in a timely fashion to insurance companies and they must be within the scope of usual practices.
Insurance companies also deny payment to the physicians more often than not and they need people to fight for their money.
Administrators allow physicians to concentrate of helping patients without the nagging concern of redtape and paperwork.
There are also budgeting, managerial and operational issues in healthcare offices or other settings that are handled by these professionals.
You may consider obtaining a masters in heatlh administration. Please refer to http://www.ache.org.
1) No. Insurance may be offered through occupation, or you can get a private provider.
2)Depends on how badly I needed it.
3)78. 75 for men, 81 for women. From wiki
4)It has pros and cons. I'd like to see some reform.
5)I'd like to see more employers offer insurance, and private insurance be more affordable. I'd also like to see caps on the cost of healthcare.
6)Somewhat. If it stopped at universal healthcare, I would be okay with that. I'm afraid it may open a door allowing more socialist ideals to enter.
I am from Canada where medical coverage is free for everyone,regardless of whether you work or not.
I am English and now live in California. Like most people I thought that there was a huge tax burden in Britain, but after coming here I now think that's not the case.We pay two forms of tax from our wages:Income tax and National insurance. Your income tax is tax like everywhere else, national insurance pays for your pension and healthcare. I have lived in England all my life up till now and I will fiercely defend our healthcare system, the NHS (national health service). In thanks largely to the effort of our heroic doctors and nurses (and all other staff) the NHS survives….the healthcare is nothing like as bad as people make out, and there are no long waiting lists anymore (now if you're waiting more than six months for routine surgery they'll send you abroad to have it done, paid for of course). No-one pays anything for medical care and the one reason it's under stress (As a healthcare proffesional I know this from experience) is the fact that something built as a national health service is used as a world health service. People come to the UK from all over Europe to take advantage of the NHS and from all over the world. I would like to see treatment restricted to citizens/people who have paid at least 5 years national insurance contributions but at the same time I would never ever want to see anyone, citizen or not, turned away or denied medical care because of money. I'm fortunate enough to be able to afford health insurance in the US but the amount hospitals/doctors charge is disgusting and I don't really understand why people are so opposed to universal health care, can you really put a price on life?
By the way income tax is 20% of anything you earn over about 5 and a half thouse pounds ($11k) and national insurance is 11% of anything you earn over 84pounds a week ($160) And people have the option of private healthcare in england too if they want to pay for it
Since the drug companies became privatized, there have been far, far less cures than when it was government controlled. Drug companies only want symptom relievers, since they will be reused over and over, whereas cures are not needed once the problem is gone. No money in cures. Drug companies are more interested in Marketing. Obscene amounts go into marketing. At least thousands if not millions are spent on just pens, clocks, notepads, lunches, clipboards, and a ton of little practically useless stuff they give away for the sole purpose of having the name all around the dr. You should go in a dr's office and just look at the amount of stuff with a drug name on it. That is only a small fraction. The government should really take back the pharmaceutical industry, that would definitely lower regular health insurance prices.
If universal health care is brought in, it doesn't mean you can't get regular health insurance. Considering how very little the health insurances pay out ($0.67 on a $10 charge) I highly doubt that the doctors income would be impacted negatively.
I think universal health care would be a great thing. And this is coming from someone who would probably have to find a new job. You don't see the people who come in who don't have to money to get seen. People who are already sick, dying, and still getting harassed about payments. There are already tons of people who die because they just didn't have the money for a doctor. What is a couple of days wait to that?
6 months is quite far fetched. I was in the military, and the same type of system ran. Health care was FREE and there were no massive wait times.
The only valid complaint that I have heard is that you would not always be able to see the same doctor. Not exactly a big deal.
It could very well be that some doctors could choose to take more regular health insurance patients, and then you could have one of those for your regular doctor.
As atrocious as regular health insurance is, most doctors take most of them. Why? To boost the number of patients. Universal health care could work the same way.
Universal health care will certainly not stop the advancement of medicine. With a little less fear involved, it may even enhance it. Besides, that sounds an awful lot like you want to believe the US is the only place in the world who has helped medicine. Nope.
Would you give up your career to keep universal health care from coming?
That's how strongly I support it.
An option to consider is traveling overseas for your dental work. I am originally from Los Angeles, but have been living in Monterrey, Mexico for about 2 years now. I have had regular dental visits and am VERY impressed with the quality of the facilities and the doctors. The best part is that dental work is about 50% less expensive here than it is in the U.S! Monterrey, Mexico is just two hours south of Texas, so it is very easy to get to wherever you are. And, you can always combine your visit with a vacation! If this is something that interests you, check out http://www.travelforcare.com a Medical Travel facilitator that will help you with all the details.
Don't get sick!
First, I doubt that healthcare will become universal.
Second, I see no reason why you as a X-ray technician should lose pay…ompare it to salaries in France & other places where they have universal health care.
Hospitals carry liability insurance for their nurses. It is unlikely that a nurse will get sued unless she/he does something very deliberate and intentional to harm a patient.